You need to join The IDEA Lab ...
If you’re overwhelmed trying to understand which social media is best for your business?
If you’re posting on Facebook or Instagram, only to see little or no results!
If you know you must begin using digital marketing, like Facebook or Instagram, just not sure where to start??
If any of these points above describe you and where you are with your business, then this is for YOU!
If you are struggling when it comes to using tools like Facebook or Instagram (just to name a few), then you definitely want to keep reading or just click the video above.
You now have very affordable options to help you succeed in applying social media to get more sales, more names in your database and yes even improve customer service and reviews!
The Alternative
You have a few options...
Option #1-
Of course, option one is to do nothing. And this may be perfect if you’re about to retire and future growth and stability is no longer desired. (in case this isn’t you, keep reading)
Option #2-
Hire someone to help you who has digital experience. This is a good option. Albeit, it can be expensive. Both in time and in money.
Time – when we see business owners hire a “young person” thinking they are experts because they are young, it often backfires because they lack the experience that helped shape their ability to create winning strategies that produce results.
These, quite frankly, can only come from people who have done this hundreds of times, because the digital world allows for testing that really doesn’t exist in a magazine ad…or TV commercial.
Money – You could hire a digital agency. Because they will have the experience and expertise that was missing in in the first example.
Unfortunately hiring a competent digital agency is often financially out of reach for the average local business owner or entrepreneur.
Option #3-
Trial and Error – Do we really need to explain this one and the pitfalls associated with this option? It can be the worst of options 2.
You see the downside here is the digital landscape is changing so much and so often, and the average local business owner or entrepreneur is already wearing several hats, it devours time and money!
This of course is a recipe for disaster, and could literally drive you to failure in both your business and becoming a digital marketing wizard!
But wait, this is not sounding very good…is there another option?
We have an IDEA!


Welcome to THE IDEA LAB
The Insiders Digital Education Academy- Where digital strategies come to life
The IDEA Lab was born and created by two digital marketers, who own and run a digital marketing agency. In the course of speaking to many business owners, they kept hearing the same horror stories over and over…”we don’t know how to use these tools” (many cases they had no idea they even existed) or “they have no idea where to learn how to use them?”
Andrew McCauley and Jeff Harrison of SwingPointMedia, Inc., said, we can create a solution so the average local business owner or entrepreneur can access the expertise, experience and strategic thinking, at an affordable price, so they can compete, grow and thrive in a digital economy.

How It Works
Because the digital landscape changes we knew we needed to create a way to keep the members of
The IDEA Lab informed and for many, to actually teach them how to use the digital tools available to them and their businesses. First and foremost, The IDEA Lab is an educational(through “how to” calls and members only Q&A sessions) and strategic support, members only platform.
So, we took several key steps to ensure that you would not be left behind:

I know what you’re thinking, “this sounds great, but it also sounds extremely expensive”
Remember our goal was to give you, the member access to the experience, the expertise and do it at a price the average local business owner or entrepreneur could afford.
oh, by the way IDEA stands for Insiders Digital Engagement Academy.
We could have easily charged a couple hundred dollars a month, and we would have served a nice community.
But we felt we still would have left out the ones who really have poured their hearts, souls and financial resources into making their dreams a reality…
We said "let’s open the doors", and then decide after we see the response, to determine if we were just crazy for making it too cheap!
